The Southeast's choice for on-site hair and makeup

Providing hair & makeup for film, commercial, PR, promo & brand shoots, lifestyle shoots, portraits, & personal consultations

Photo courtesy of Jake + Heather

Photo courtesy of Jake + Heather


For the last eight years, Samantha Ray has been a strong presence for on-site hair and makeup styling in NC and the southeast, best known for her fresh, natural, and romantic aesthetic.  Her passion is to encourage, connect with, and  serve women through the art of hair and makeup styling.  She has provided hair and makeup services for several hundreds of brides, bridesmaids, and women for special occasions.   She has created looks for celebrities in town for promotional work, collaborated with wedding publications and vendors for inspirational photoshoots and film, and partnered with national businesses, brands, and charities for promotional photoshoots and film  (Emily Ley, Haerfest, Burts Bees, Cultivate What Matters, Prollenium US, Charles & Colvard, WRAL, Good Grit Magazine, Em Sexton)  It is her joy to help women feel their truest and best for special moments in their life.

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Lula is my grandmother's name.  She was the mother of seven, grandmother of twenty-three, and a loving wife for over forty years. She remains an icon of grace, loyalty, and enduring beauty to our family. Beauty is so much more than hair and makeup, so the reason behind the name is to remind you of what’s true – You are beautiful, and life is full of beautiful moments.  LULA exists to help you enjoy the beauty in the everyday, where you are, with what you have now.

In 2019, I am excited to continue taking clients for photo and video shoots for brand/PR, family, maternity, newborn, headshots, and boudoir.   I am also an avid writer and am excited to continue penning my thoughts and experiences over at my new website! To partner with me for publications, blog contributions, speaking engagements, or styling collaborations, please contact me here.  To ask about Beauty Counter, click here.

Photo courtesy of Nancy Ray Photography

Photo courtesy of Nancy Ray Photography

my beauty philosophy

Beauty is more than hair, makeup, fashion, and being ahead of trend.  It is the intangible quality of a woman with joy, confidence, grace, and peace.

You are beautiful as you are, right now.  That belief is worth growing and cultivating in our lives every day - for ourselves, our daughters, our nieces, our friends, and the next gen of young women looking to us for inspiration and guidance.

Beauty is always from the inside out.

Hair styles and makeup are fun, like decorating a cake that's already delicious.

We all need a little help navigating the "beauty" world to figure out what works best for us - our budget, lifestyle, personal style, and particular needs.

Community and creative collaboration are better than competition.  Friendship is better than being lonely.  Being open is better than hiding.

You are unique.  Embrace the things that make you you!

features + honors