Assistant Spotlight - Meet Joanne!

I am so excited to introduce you to Joanne Maye!  I met Joanne several years ago at a styled shoot, and immediately felt a comfort and ease working with her.  Over the years, we have assisted for one another for weddings, met up for coffee and chats, and kept each other accountable (and sane!) in all of the ins and outs of business-owning and the HAMU industry.  It has been such a blessing to have a dear friend in the industry with me, someone I admire, learn from, laugh with, and trust!

Joanne owns her own on-site styling business, Makeup & Hair by Jo.  While we have unique brands, we share a love for personable, dependable, and high-quality service to our clients.  She is also a safe beauty advocate, and loves educating women on how to achieve simple, beautiful looks using healthy products.  She is a Beauty Counter consultant, a dog-mom, a wife, model, writer, and a loyal friend!

Jo often joins me along for larger bridal parties, and if she's on your team for your day, be EXCITED because your gals are in amazing hands!!  I often tell people that if it were my wedding day again, Jo would be the one doing my hair and makeup.

Where are you from?
I am from all over the Southeast. My Dad was in the Marine Corp for twenty three years, so being in a military family we moved quite a bit. I spent most of my formative years in New Orleans and Raleigh, so those are the two places I call home.
How long have you been doing hair and makeup styling, and what prompted you to start?

I’ve been officially doing makeup for four years and hair a little more than two. I’ve worked in front of the camera since 2002 before deciding to switch up my focus and move behind the scenes at the end of 2012. Makeup always came very natural to me, and as with most artists, I spent a great deal of time when I was a teenager doing my friend’s makeup for events, girl’s nights out, just because, and the like. It was a very natural transition as I was fortunate to work with so many makeup artists as a talent before moving into my own artistry that I felt very prepared and ready for the career choice.
How did you get started working with LULA?
Lovely Sam and I met on a styled bridal shoot with a local photographer about four years ago now. She was the hairstylist for the shoot and I, the makeup artist. I don’t remember much of what we talked about (probably all the pretty things!), but I do know that we hit it off right away. It really wasn’t until a year or two ago that I started working with Sam + LULA in more frequency!

How old were you when you started wearing makeup?
One of my Mom’s many careers was as a hairstylist. In her younger years, she was very into all things makeup and hair. Being the only daughter, I remember receiving my first makeup kit when I was probably no more than five. Although, it was a fake makeup kit with plastic lipstick and palettes, I was enamored. Fast forward a few years, I’m certain I started wearing makeup at least as early as middle school!

What do you love MOST about your hair?
You know, I am growing it out right now, and it has been such a pain! However, I have always loved that I have naturally curly hair from both sides of my family. My hair can style pretty much anyway I want it and the volume I can obtain is on another level! I’m very grateful for having a great head of hair (as long as it’s not too humid out!).

What are your passions?
As I’m getting older, I’m really starting to take note of how important it is to have passions. My younger years were spent working and working without any real direction. My main passion is learning how to take better care of myself, which tends to be difficult in this crazy world of ours. I also really enjoy cooking as well as baking for others. Lastly, I would say seeing the world. I’ve been fortunate to visit a few countries so far and each one has completely opened my eyes in a different, unique way. It has always been a great interest of mine to learn from and understand the various cultures on this beautiful planet of ours!

What are three words your hubby would use to describe you?
Thoughtful, Sassy, Loyal

What are you most excited about for 2017?
Working on my goals! This is the first year in my whole life where I’ve set goals in every area – personal, family, financial, and business – and written them down clearly! I’ve been diligent in sticking to them, and I’m excited to see how they evolve and change throughout the year.

What are your long-time favorite makeup or hair products?
Most of these aren’t long-time as I’ve only been using cleaner alternatives for the past three years, but the products below are the ones that I’ve fallen in love with and keep them around as my favorites. 
Beautycounter Tint Skin in Linen – a medium to full coverage liquid foundation that is ultra moisturizing and gives the skin a dewy appearance!
Jane Iredale PureMoist Lipstick in Ann – a natural matte lipstick I adore for it doesn’t completely dry the lips out, has long wear, and amazing color payoff!
Alima Pure Natural Definition Mascara in Black –a safer moisturizing mascara focusing on thickening the lashes!

Any new favorites?
Yes, I recently picked up the Alima Pure Eye Primer for my kit, and it is a great dupe of any of the more popular eyeshadow primers. The best part? It’s a safer, cleaner option for your skin and your body!
Who are your beauty icons?
Keira Knightley, Lupita N’yongo, and Charlize Theron; all extremely classy ladies!

What is your beauty philosophy?
Less is more. Finding the perfect line between made up and made under is very fine. I like to use as minimal product as possible while maximizing my client’s features as much as possible. This way they feel more like themselves, confident, and comfortable with the way their skin feels in the makeup. This is the approach, I, too, take daily in my own routine!

Grammy Beauty Roundup!

Another month, another award show!  And I've got the scoop on the best of the Grammys.  Of all the award shows, the Grammys is the least predictable and most bold.  While there were several bedazzled eyes, glittered lips, and almost-outrageous falsies, I couldn't help but lost these more subdued (but still glam!) looks!  All of the following are still approachable and translatable to real life for exciting events like weddings!

Standout details for me were Demi's glowy-brozed skin with her piece-y lashes (big fan of those right now), JLo's lavender eyes - lavender done right!, Nicole Trufino's deep wine lip, and Kelsea Ballerini's entire beauty look (makeup by Kelsey Deenihan!)

I'll keep you updated on the Oscars!  For my faves of the Emmys and SAG awards, click the links below!

LULA's Best of Golden Globes 2017 Beauty

LULA's Best of SAG Awards 2017 Beauty

With blush and bobby pins,


Southern Weddings V9 Chapel Charm - Behind the Scenes

Five years ago, I remember telling my husband-to-be that if I could shoot for the stars, I would do hair and makeup full time, and I would do hair and makeup for spreads in Southern Weddings Magazine.

Southern Weddings V9 Chapel Charm

At the time it seemed like such a large and far off dream.  I was working several part-time jobs to make ends meet post college, and I had only done beauty on the side, just for people I knew personally - proms, homecomings, and a few weddings.  

Getting to do hair and makeup for Southern Weddings for the last three issues has been one of the biggest joys of my career, and I am forever thankful that they saw something they liked and took a chance on me!  There is nothing like seeing your work in print!  I am eternally a paper and pen kind of girl.  There is something magical about holding a magazine in hand -the weight, the smell, the sound of turning the pages one by one.

In late May of this year, LULA joined an incredible team at the Parlour at Manns Chapel to create the Chapel Charm spread.  There were 5 girls total.  In hair-and-makeup land, that's 10 services, so I called on some of my favorite gals to provide a helping hand with the looks!  Thank you so much Joanne Maye of Makeup and Hair by Jo, and Aislinn Cobb (a family friend who joined my for the shoot, and thereafter, I begged her to please let me train her up and join me for weddings this fall! She did, and she's killing it.  More on that soon!)

The feel of the shoot was very light, airy, and romantic, with a hint of feminine whimsy.  There were lots of pinks and pastels!  The SW gals envisioned hair down or mostly down, beautiful and unfussy.  We kept the looks very natural with the makeup, but I knew I wanted to play up Logan's lips to compliment the pinks and corals in the stunningl bouquet by Mallory Joyce.

Fun note:  Logan and her man are real sweethearts, and are getting married next March!  I have the honor of doing Logan's hair and makeup again for her actual wedding day - woohoo!

Thank you to Landon Jacob for all of the spread photos, and Blue Barn Photography for all the behind-the-scenes photos!  

And thank you to everyone in this amazing team!!  It was a pleasure to create with you!

@SouthernWeddings | @LandonJacob | @RichardPhotoLab | @Mallory_Joyce | @TheParlourChapel | @lulahairmakeup | @FavoriteCakesKathy | @Alexandra.Violet | @Spoonflower | @PaisleyandJade | @LaTavolaLinen | @ShopSweetLulu | @ASignatureWelcome | @LunaBazaar | @Leaannbelterbridal | @MyraCallan | @WeddingtonWay | @CamilynBeth | @HighCottonTies | @DonnaMorgan_NYC | @JoannaAugust | @KendraScott

With blush + bobby pins,