Assistant Spotlight - Meet Joanne!

I am so excited to introduce you to Joanne Maye!  I met Joanne several years ago at a styled shoot, and immediately felt a comfort and ease working with her.  Over the years, we have assisted for one another for weddings, met up for coffee and chats, and kept each other accountable (and sane!) in all of the ins and outs of business-owning and the HAMU industry.  It has been such a blessing to have a dear friend in the industry with me, someone I admire, learn from, laugh with, and trust!

Joanne owns her own on-site styling business, Makeup & Hair by Jo.  While we have unique brands, we share a love for personable, dependable, and high-quality service to our clients.  She is also a safe beauty advocate, and loves educating women on how to achieve simple, beautiful looks using healthy products.  She is a Beauty Counter consultant, a dog-mom, a wife, model, writer, and a loyal friend!

Jo often joins me along for larger bridal parties, and if she's on your team for your day, be EXCITED because your gals are in amazing hands!!  I often tell people that if it were my wedding day again, Jo would be the one doing my hair and makeup.

Where are you from?
I am from all over the Southeast. My Dad was in the Marine Corp for twenty three years, so being in a military family we moved quite a bit. I spent most of my formative years in New Orleans and Raleigh, so those are the two places I call home.
How long have you been doing hair and makeup styling, and what prompted you to start?

I’ve been officially doing makeup for four years and hair a little more than two. I’ve worked in front of the camera since 2002 before deciding to switch up my focus and move behind the scenes at the end of 2012. Makeup always came very natural to me, and as with most artists, I spent a great deal of time when I was a teenager doing my friend’s makeup for events, girl’s nights out, just because, and the like. It was a very natural transition as I was fortunate to work with so many makeup artists as a talent before moving into my own artistry that I felt very prepared and ready for the career choice.
How did you get started working with LULA?
Lovely Sam and I met on a styled bridal shoot with a local photographer about four years ago now. She was the hairstylist for the shoot and I, the makeup artist. I don’t remember much of what we talked about (probably all the pretty things!), but I do know that we hit it off right away. It really wasn’t until a year or two ago that I started working with Sam + LULA in more frequency!

How old were you when you started wearing makeup?
One of my Mom’s many careers was as a hairstylist. In her younger years, she was very into all things makeup and hair. Being the only daughter, I remember receiving my first makeup kit when I was probably no more than five. Although, it was a fake makeup kit with plastic lipstick and palettes, I was enamored. Fast forward a few years, I’m certain I started wearing makeup at least as early as middle school!

What do you love MOST about your hair?
You know, I am growing it out right now, and it has been such a pain! However, I have always loved that I have naturally curly hair from both sides of my family. My hair can style pretty much anyway I want it and the volume I can obtain is on another level! I’m very grateful for having a great head of hair (as long as it’s not too humid out!).

What are your passions?
As I’m getting older, I’m really starting to take note of how important it is to have passions. My younger years were spent working and working without any real direction. My main passion is learning how to take better care of myself, which tends to be difficult in this crazy world of ours. I also really enjoy cooking as well as baking for others. Lastly, I would say seeing the world. I’ve been fortunate to visit a few countries so far and each one has completely opened my eyes in a different, unique way. It has always been a great interest of mine to learn from and understand the various cultures on this beautiful planet of ours!

What are three words your hubby would use to describe you?
Thoughtful, Sassy, Loyal

What are you most excited about for 2017?
Working on my goals! This is the first year in my whole life where I’ve set goals in every area – personal, family, financial, and business – and written them down clearly! I’ve been diligent in sticking to them, and I’m excited to see how they evolve and change throughout the year.

What are your long-time favorite makeup or hair products?
Most of these aren’t long-time as I’ve only been using cleaner alternatives for the past three years, but the products below are the ones that I’ve fallen in love with and keep them around as my favorites. 
Beautycounter Tint Skin in Linen – a medium to full coverage liquid foundation that is ultra moisturizing and gives the skin a dewy appearance!
Jane Iredale PureMoist Lipstick in Ann – a natural matte lipstick I adore for it doesn’t completely dry the lips out, has long wear, and amazing color payoff!
Alima Pure Natural Definition Mascara in Black –a safer moisturizing mascara focusing on thickening the lashes!


Any new favorites?
Yes, I recently picked up the Alima Pure Eye Primer for my kit, and it is a great dupe of any of the more popular eyeshadow primers. The best part? It’s a safer, cleaner option for your skin and your body!
Who are your beauty icons?
Keira Knightley, Lupita N’yongo, and Charlize Theron; all extremely classy ladies!

What is your beauty philosophy?
Less is more. Finding the perfect line between made up and made under is very fine. I like to use as minimal product as possible while maximizing my client’s features as much as possible. This way they feel more like themselves, confident, and comfortable with the way their skin feels in the makeup. This is the approach, I, too, take daily in my own routine!